2 Website Advice
Tips for Updating Your Church Website to Make an Impact
Make sure your church’s website is clear and setup to make giving easy and fast!
Your giving page is where your church’s vision becomes actionable. Don’t overlook this opportunity to engage donors! Plus, if you don’t intentionally showcase giving on your website, you may lose givers in a maze of pages, ultimately frustrating their desire to be generous.
#1 - Make it Easy to Give
Here are some crucial components to an effective giving page.
a. Online Giving Button/Link
b. Text Giving Instructions
#2 - Talk about Security
Consider adding security information.> All sensitive financial information is stored with the highest bank level security. Your phone number will never be sold, traded, or given to third parties. You will only be texted to confirm your giving.
#3 - Cast a Vision
Make sure your church’s website is clear and setup to make giving easy and fast!
Your giving page is where your church’s vision becomes actionable. Don’t overlook this opportunity to engage donors! Plus, if you don’t intentionally showcase giving on your website, you may lose givers in a maze of pages, ultimately frustrating their desire to be generous.
#1 - Make it Easy to Give
Here are some crucial components to an effective giving page.
a. Online Giving Button/Link
- Update your online giving page with your new giving button or link.
b. Text Giving Instructions
- Clearly display your church's text giving number + instructions. Use the wording from the “3 Text Giving” section.
Consider including visuals (slide, how-to video, etc.) on your website.
#2 - Talk about Security
Consider adding security information.> All sensitive financial information is stored with the highest bank level security. Your phone number will never be sold, traded, or given to third parties. You will only be texted to confirm your giving.
#3 - Cast a Vision
- Honor the sanctity of giving. Giving is a sacred space. Make sure your website doesn’t treat giving like a transaction. Treat giving as an act of worship.
- Remind your ministry why we’re called to give.
- Include your church’s giving philosophy. Is there a certain passage of scripture that your ministry uses for teach about stewardship?
- Be transparent & celebratory. Share results of generosity.
- Transparency builds trust. Trust is the cornerstone of relationships. If you want people to give relationally, it begins with trust.
- Donors (and potential donors) are wondering, How exactly is my giving being used? Is it really making a difference? What happened from that special offering last month? Does my church even need my giving?
